About Me

Hello I Am,

Sayer Shafi

Performance Marketing Analyst Web Analytics Specialist

About Me

Hero Block – Sayer Bin Shafi

Available for New Projects

Data Analyst · Marketing Analyst · MBA Graduate

A results-driven Data Analyst and Marketing Analyst with an MBA in Business Analytics from Midwestern State University and 3+ years of hands-on experience. I specialize in transforming complex datasets into clear, actionable business intelligence.

I work with tools such as Power BI, Tableau, SQL, Python, Excel, GA4, Google Tag Manager, to analyze user behavior, measure marketing performance, build interactive dashboards, and uncover opportunities for growth. I enjoy connecting data with real business goals, making analytics easier to understand and more useful for decision-making.

$Sayer Bin Shafi – Data Analyst$

17+

Projects

Years Exp.

About Me

I’m Sayer Bin Shafi, a passionate data analyst who loves turning data into insights that drive smarter business decisions. Skilled in SQL, Python, Tableau, Power BI, Data Studio, and Excel, I help organizations make sense of data through clear analysis and impactful visualization.

I enjoy solving real-world problems, optimizing processes, and uncovering trends that lead to measurable growth. I’m always learning, adapting to new tools, and exploring better ways to use data analytics for innovation and business success.

Let’s connect and explore how we can use data-driven insights to create real impact.

See My Recent Work

Real-world dashboards and analytics projects built with Power BI, Tableau
Python, SQL, and Excel — each telling a data story.

PROJECTS

TOOLS USED

GITHUB REPOS

YEARS EXP.

All
Power BI
Tableau
Python
SQL
Excel
Web Analytics

Interactive Sales Report

Sales Summary

Car Sales Analysis

Netflix

Healthcare Analysis

HR Analytics

Tools & Technologies

Core Competencies | Sayer Bin Shafi

Core Competencies

Power BI

Build interactive dashboards and BI reports that drive data-backed decisions.

Sub-Skills

Dashboard Design
DAX Measures & Calculations
Power Query (ETL)
Data Modelling (Star Schema)
Row-Level Security (RLS)
Power BI Service & Sharing

Tableau

Create compelling visual analytics and interactive stories that communicate insights clearly.

Sub-Skills

Interactive Dashboards
Data Blending
Forecasting & Trend Analysis
Calculated Fields
Tableau Public & Server

SQL

Query and analyse large relational databases to extract meaningful business insights efficiently.

Sub-Skills

Advanced Queries & Joins
Subqueries & CTEs
Window Functions
Aggregation & Grouping
PostgreSQL & MySQL
Data Extraction & Reporting

Python

Analyse, clean, and visualise data programmatically using Python’s powerful analytics ecosystem.

Sub-Skills

Pandas (Data Wrangling)
NumPy (Numerical Analysis)
Matplotlib & Seaborn (Viz)
Scikit-learn (ML)
NLP & Text Analysis

Excel & Data Tools

Transform raw spreadsheet data into structured, automated reports and dashboards.

Sub-Skills

Pivot Tables & Charts
Power Query (ETL)
VLOOKUP & XLOOKUP
Macros & VBA
Google Sheets & MS Access

Web Analytics

Track, measure, and analyse website behaviour to optimise user experience and marketing performance.

Sub-Skills

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Meta Pixel & CAPI
Looker Studio Reporting
A/B Testing & Heatmaps

Testimonial

Working with Sayer was an excellent experience. His attention to detail and ability to translate complex data into simple, actionable insights helped us make smarter marketing decisions and boost our ROI significantly.

Sayer handled our entire analytics process — from cleaning and structuring data in SQL to building dynamic dashboards in Power BI. His work helped us identify key growth drivers and simplify weekly reporting.”